Forrester reports that mashups are taking off. A trend/wave to take note of. This reminds me of what Greg McAdoo (VC with Sequoia) said, that the tiny companies have no power to change waves (technology trends), only the option of riding the wave. So here’s the wave, for those who want to ride it!
Mashups — custom applications that combine multiple, disparate data sources into something new and unique — are coming to the enterprise. Forrester projects that the enterprise mashup market will reach nearly $700 million by 2013; while this means that there is plenty of money to be made selling mashup platforms, it will affect nearly every software vendor. Mashup platforms are in the pole position and ready to grab the lion’s share of the market — and an entire ecosystem of mashup technology and data providers is emerging to complement those platforms. Those vendor strategists that move quickly, plan a mashup strategy, and build a partner ecosystem will come out on top.
The full report costs $775 ( ouch! psst .. can someone share? 
)
I got that link from Dion Hincliffe’s report on the mashup industry. An interesting read, do check it out — I do no justice in summarizing it here. It’ll get you a quick overview of the state of the mash-o-sphere (did I just invent yet-another-useless new Web 2.0 buzzword?) Plus, it features cool San Diego tech startup by two cool people I know; shoutouts to my friends Steve and Aaron from MindTouch!
On another note, Slide reports that they are doubling down their efforts on their current top widget properties to make them even better, .. implying that they are going to slow down on churning out new and potential “disruptive” widgets. I’m all about focusing on your core business for sure, but I hope they still carve out some time (as a percentage) throw stuff against the wall to see what sticks, since there’s no time better to encourage innovation than during hard times. Maybe this is all just an investor-relations fluff .. in which case, fine.
Max Levchin is no stranger to innovation, and I am sure he knows what he is doing. He is definitely someone I admire, and I’ve covered him previously on my blog here before.
Someone I spoke to this weekend was blindingly oblivious to the revenue opportunities in value-added services for mobile, so I thought including this pretty picture from this very worthy blog post from Alec Saunders here was in order.
Silly wabbit, of course you can make money writing apps for mobile — just google for {iPhone, Android, Blackberry} fund.
Tags: mashup, max levchin, slide, trends, web 2.0