Cisco’s acquisition lineup tells a story.
- Webex for $3.2 Bil
- Postpath for $215 Mil
- Jabber (undisclosed sum)
Hmm .. what do these three have in common? Looks like Cisco is after the $34 Bil collaboration market, by beefing up its portfolio with unified communications, telepresence, and all sorts of Web 2.0-for Enterprise technologies so that people can cut down on physical travel.
Makes sense, given the weak economy and soaring gas prices – it’s costly to travel. Much like how dinosaurs went extinct and the smaller animals went on to dominate the earth because they were smaller, nimbler and able to adapt to the changing environment, Cisco is evolving.
Companies that rely on easy credit and on business models that require moving physical goods will probably find a tough time surviving. Cisco can help in the latter by cutting down on employee travel (ok-still no substitute for actually delivering parcels of stuff like Amazon), but for multi-national companies even small savings make a significant dent when multiplied.
Web 2.0 innovation is increasingly bottoms-up; that is, it’s first tested “in the wild” by consumers, then buffed up for corporations. That’s right, Web 2.0 is growing up and is punching holes through the corporate firewall.
Why am I writing about this? Oh, because I think it’s cool to watch the behemoth Cisco turn its big ship. We’ll see if they succeed in evolving fast enough.
A similar trajectory this reminds me of is British Telecom (BT).
Cisco = big company that makes the low level nuts and bolts for networking = boring.
BT = big telco which without, your cell phone might as well be a brick = equally boring.
Cisco with Web 2.0 = ooOOooh!
BT with Web 2.0 = aaAAaah!
Ok, on a more serious note, just as Cisco has a real strategy-so does BT. Just as Cisco is thinking how it can provide more value on top of its TCP/IP stack, BT is working to deliver more value through its pipeline – by being a channel for SaaS providers to reach BT’s SMB clients.
What BT has done so far:
- Acquired Ribbit – $105 Mil
- Partnered with Genius.com, branded as BT Smart Marketing
- Announced a deal to sell NetSuite and SugarCRM
At the very least, Cisco and BT’s strategies to deliver value added services on top of their commoditizing products in an increasingly saturated market (Africa aside) makes for an interesting juxtaposition and business case study.

