Archive for the ‘mobile’ Category

iPhone ring tones ‘r E-Z

Wednesday, March 11th, 2009

Wow I didn’t know this, but if you are an iPhone owner, making your own ring tones is really easy. I balk at ring tone prices for feature phones, which I think is a rip off and usually find ways to hack my own .. for the sake of bucking the system. Ok, are you ready for the instructions?

Step 1: If the audio piece you want as your ring tone is not already a file with an .m4r extension, (e.g. if you have an mp3), then use whatever free sound editor to clip the section you want and convert it into an .m4r file.

Step 2: Plug your iPhone to your computer, fire up iTunes, then drag ‘n drop the file onto iTunes.

Step 3: (that’s it, there isn’t anymore steps)

Now .. if it was this easy to make ring tones for all phones, mobile ring tones would probably ceast to be the #1 source of data revenue for mobile operators.

p.s. if you follow TED (which no cool person does not), you’ll be pleased to know that they have their classic intro music as a ring tone .. all ready to go for iPhones in an M4R file. Interview with the piece’s composer.

Context and Personalization Key To Cloud Services

Thursday, December 11th, 2008

CTO of HP, Shane Robison at the most recent Web 2.0 cloud computing panel:

Attributes that are important to the cloud services are:

  • Personalization
  • Context

“Services that know who you are, where you are, whether you’re doing something in your personal life, for entertainment, or business, and can provide you with information in that context, are going to be very exciting.”

Shane didn’t mention this specifically, but personalization and context is within the realm of mobile apps. Most people have their phones everywhere they go (there’s your context data). With the advent of intelligent applications on mobile smartphone devices (or as what Walt Mossberg calls an “iPhone-class device”), the opportunity to deliver such products lies in the hands of those who dare to seize it (today, that would be iPhone and Android developers).

The full 40 minute video of Tim O’Reilly interviewing Padmasree Warrior (Cisco CTO) and Shane Robison (HP CTO) is available here.

Mobile Apps Are Not (Desktop|Web) Apps Dumb-ed Down

Monday, December 8th, 2008

Tomi T Ahonen wrote an excellent post at 7th Mass Media Report, recapping the 10 years of mobile (a testament to his experience!), and how it’s worth 71Bil today. I’d like to share a condensed, nay, a tiny hand-picked section of it here—to highlight something would help mobile app entrepreneur-developers. I’ve written before about why I’m excited about mobile apps, but it’s always good to get some words of wisdom from a real industry veteran.

A word of advice on developing for mobile:

To succeed in this space, you should not copy your existing content formats and try to squeeze them onto the mobile phone. Yes, we can of course take the existing web page, and squeeze it to the phone screen. Yes, we can chop up movies into 5 minute clips and offer them on phones. Yes, we can do the headline news, and offer them on SMS alerts. But that is copying existing legacy mass media. Television did not succeed by showing “cinema” content on the TV screen. Yes, movies were always a part of television, but TV innovated and created. Talk shows, 24 hour news, Game shows, Music Videos, Reality TV. You can’t do those in the cinema. They are not copies of an older media. They are content invented for TV. Now we have to do the same with mobile.

Mobile is a new mass media (the seventh). Not the dumb little brother of the internet. Mobile is a superior mass media platform, with seven unique benefits. And yes, it can be done. I have a rapidly expanding collection of examples of true mobile content innovations here at this blogsite. Obviously I have 16 case studies in my latest book, Mobile as 7th of the Mass Media, to show how to go beyond the copy, and into the creative and innovative. Remember, mobile content is not a “struggling industry” like the internet, where content owners hope to find “eyeballs” and then desperately try to sell advertising. We get 71 billion dollars of revenues, and 68 billion of that – 96 percent of it – is content that is paid for by the end-users. We have a far healthier industry than the internet. You can make money in mobile.

Just a quick comparison of other industries to get a sense of how huge this opportunity is, and how fast it’s growing:

The mobile content industry is now ten years old. In the past ten years, mobile content has turned into a global giant industry worth over 71 billion dollars of annual revenues. That is as big as all hollywood box office revenues, plus all global music revenues, and all videogaming software revenues – put together. Hollywood and music are 100 year old industries. Videogaming is a 30 year old industry. But mobile has already grown bigger than all three, combined, in only ten years. This is a juggernaut. Its a runaway train. Its the opportunity that will suck in every cliche that pundits can think of.

This post is much longer and I do no justice summarizing, thus I highly recommend you set aside 20 mins to fully read and absorb the knowledge from here (I found this insightful gem from this week‘s Carnival of the Mobilists).

On a related note, I’ve been collecting some thoughts on how developers should approach the mobile platform (not treating it like a traditional desktop app or web app platform), and the key properties of a good mobile app. Stay tuned for that!

Entrepreneurs are necessarily delusional—crazy enough to try make turn a vision into a reality. If you have any doubts that mobile applications can change the world, here’s a video clip of how a mobile app is used to transform the education landscape at the Bottom of the Pyramid.

Carnival of the Mobilists #153

Sunday, December 7th, 2008

My blog post entitled “Tech Landscape Shifts to Mobile Apps and Cloud Computing” at Cloud Computing Journal has been featured on this week’s Carnival of the Mobilists, hosted by Igor Faletski at mobscure.

Carnival of the Mobilists is a blog carnival covering the world of mobile. The carnival is hosted by a different site each week, where the host will hand pick and and then parade the top best blog posts on the subject matter around the web that week. Head over to this week’s carnival to read the other selected mobile blog posts of the week!

Thanks Igor!

The landscape shift to mobile apps & cloud computing/SaaS

Friday, November 28th, 2008

UpdateThis blog is now also posted on SYS-CON’s Cloud Computing Journal!

It’s the day after Thanksgiving and I’m definitely using the day off from work to catch up on life in general, plus the two key markets I’m tracking: mobile applications and cloud computing/SaaS. Depending on who you ask, technically I think of Software-as-a-Service as a subset of cloud computing, but I digress.

I could not make it to attend Walt Mossberg’s keynote at the recent Dow Jones VentureWire Technology Showcase in Silicon Valley, but this writeup on ReadWriteWeb is certainly the next best thing to being there in person. Reading this article made me feel validated. I’ve been tracking the mobile apps (here), cloud computing (here), and SaaS (here) landscape for a while now, and with Walt telling the media to “pay attention here”, I just feel great that someone great (like Mossberg) feels the same way too (*not comparing myself to the great Walt Mossberg).

If you’re wondering why I bother with these two areas, hopefully the excerpts from the pro himself will shed some light (and maybe get you excited!).

On mobile apps:

[...] there is colossal developer energy, intellectual energy, going into this question of “okay we have the Web out there, the Internet out there, it’s just full of all kinds of information; commerce engines, and search opportunities, and entertainment opportunities, but we don’t necessarily need to go through a browser – we can go through an app that takes advantage of the processing power and the graphics engine and all that on the computer that is narrowly focused on whatever it is.

[...] Some of you who have tried some of these 7K apps on the iPhone know that here is pretty much a staggering variety of what you can do on there. And I at least can say in my travels and daily life, I’m as glued as the rest of you probably are to this stuff. I’m pulling out my laptop less and less often during stopovers at airports, and it’s not just like when you use to have your Blackberry or Treo and you could look at your e-mail.

I’m doing Web surfing in the browser – which is a good browser in the iPhone – and all of these, the marks of these is they have a much more real browsers than the old phones used to have, but I’m also using a lot of these apps. These are kind of big broad areas where I think it is quite fun and exciting to see competition, ideas ferment; and innovation.

On cloud-computing/SaaS (although he doesn’t directly use the same term, that’s what I group this under):

[...] trying to take what has been true in corporate America for a long time, which is a sort of service in the cloud – whether it’s the Blackberry Enterprise Server, or Microsoft Exchange or Lotus products that replicate data across devices and, push e-mail and other data out and bring that to the wider consumer world.

The shift in engineering resources:

If all else, the shift in what software developers are focused on should be an indicator of where we will see a lot of innovation next. Right?

Just as a lot of the design and engineering energy left things like CD-ROMs and rushed into the Web when it was clear that it was a big deal, I observed, and I don’t know about all of you, but I’m observing a tremendous migration of design and engineering activity into these super smart phones or hand held computers, iPhone class devices. And into these both cloud services and these kind of widgety outside the browser Web apps.

We haven’t seen too much clear synergistic benefits between mobile apps PLUS cloud computing/SaaS yet, but I sense that we can expect to see more good things out of the intersection of these two. I’ll be tracking the landscape closely.

Changing the world

Lastly, this is more than just about me geeking out and chasing a new shiny object. This has the power to change the world. Just as VC Fred Wilson said that we are “finally witnessing the impact of the end of the industrial era and the emergence of the information era”, cloud computing has the power to revolutionize non-information “soft” product sectors (like agriculture and manufacturing). Irving Wladawsky-Berger puts it best in his blog post:

.. about a year ago, the Cloud  showed up, and started us on the path of industrializing everything about e-services through the application of more advanced technologies and more rigorous science, engineering and management methodologies.  This is an absolutely critical step given our vision to offer millions of e-services to billions around the world, through a large variety of devices.  It is equally essential if we hope to make our planet – its people, companies, industries, economies and governments – increasingly smarter by collecting, analyzing and acting on information from trillions of devices, sensors and things.

We have a long way to go in this historical journey toward significantly improving the productivity and quality of services and the service sector.  The service sector accounts for about 2/3 of the GDP of the world at large, over 70% in the European Union, Japan and Mexico, and close to 80% in the US.

Over the last few centuries we have made huge advances in the productivity of the agricultural and industrial sectors, advances which were then translated into improved standards of living for a large number of people around the world.  The only way to continue these advances in the standard of living of more and more people around the world is to attack the inefficiencies in this very large sector of the economy.  This is one of the most important challenges in our emerging knowledge age, and the reason many of us are so excited by the prospects of cloud computing – including now The Economist.

Clearly, Richard “RMS” M. Stallman is wrong about cloud computing – it is he, who is stupid. Disclaimer: I love emacs and the FSF, I’m just not a fan of RMS and his occasional extremism.