Posts Tagged ‘iphone’

iPhone 3G MS Exchange sync pricing strategy

Sunday, July 13th, 2008

Unless someone knocked you out in a hockey fight last Friday and your consciousness has just returned, chances are that you have heard of this thing called the iPhone 3G launch. I’ve been going back and forth on my decision on whether to get it or not. There are 2 things that are holding me back from getting an iPhone 3G:

  1. MS Exchange synchronization pricing
  2. No tethering option

It’s a classic pricing strategy–their (AT&T’s) attempt to extract more value from the wireless consumer segment that well .. has more money to dispose. Not only have they hiked the price of the unlimited data plan by $10/month from $20 to $30, but they charge you an additional $15/mo if you want to synchronize with an Exchange Server.

I’m a price-sensitive customer *and* I’m a techie at heart, thus I simply balk at having to guarantee AT&T’s revenue for 2 whopping years merely to transfer a sequence of low and high electrical signals to some proprietary email server, as opposed to any other email server, or as opposed to just casually serving the web.

The techie in me knows that they’re simply charging more by discriminating against MS Exchange data from casual web surfing, or any non-Exchange email data.

From Wikipedia’s entry on Net Neutrality: Neutrality proponents also claim that telecom companies seek to impose the tiered service model more for the purpose of profiting from their control of the pipeline rather than for any demand for their content or services.

The entrepreneur in me knows that they are just playing it by the pricing strategy books. To that end, I say, all the more power to them. Maybe I won’t buy the phone, but seeing that they are so savvy and nickel and diming the segment I am in (the “tough” crowd), I’m considering buying their stock instead.

My second gripe is the inability to tether the iPhone 3G to a laptop (without hacking it). This point is important to me because when I travel with my laptop, and if I’m in a spot where I don’t have wifi access, I just need that option to tether my laptop to my mobile phone.

Maybe AT&T is worried about people starting to use the iPhone as a modem and thus cannibalizing revenues from their existing wifi hotspot sales. To that end, I feel like if I’m already putting up with the hike in price for monthly unlimited data, putting up with the extra monthly charge for their discriminating against MS Exchange data, it’s just simply un-polite to ding me again by forcing me to cough up even more for a separate wifi hotspot plan. Come on.

And I quote Bruce Scheier:

Anyone with wireless capability who can see my network can use it to access the internet. To me, it’s basic politeness. Providing internet access to guests is kind of like providing heat and electricity, or a hot cup of tea.

I can see how they might have justified this impoliteness though. Corporate users probably have their companies paying for the bills anyway, and corporations have much deeper pockets and can easily justify such a cost as a business expensive. However, this pricing model obviously neglects the average work-for-a-corporation-joe-but-this-is-an-out-of-pocket-expense.

All said, here’s a message from a randomly-selected passionate early-adopting techie from the price-sensitive “tough crowd” segment, to whoever green-lighted this pricing strategy. You guys suck, and I hope you enjoy this video.


How to Get Broke by Buying an iPhone

iPhone apps for healthcare technology — plus some robots

Sunday, May 11th, 2008

Cell phones, mobile phones, hand phones, whatever they are called, wherever they are in the world–can change the world! We already see it help drive economic development in microfinance, and now, we’re making strides with healthcare technology, another field I’m interested in because I love seeing technology change lives. The convergence of sophisticated UX-centric mobile devices, Internet/Web 2.0, Software as a Service, cloud computing — not to be missed!

From the article:

Despite all the advances in medical diagnostics, two-thirds of the world’s population has no access to imaging technologies. Worse, about half of the imaging equipment sent to developing countries goes unused because local technicians aren’t trained to operate it or lack spare parts, according to the World Health Organization. But thanks to the proliferation of cellular and other wireless networks, researchers are stepping up efforts to deliver crucial medical services from afar. “You go through India, anywhere, in the middle of the road, there’s someone with a cell phone. A friend calls me from the jungles of Costa Rica,” says Rubinsky. “I can see so many applications in which the cell phone becomes an integral part of a medical device. A cell phone can cut the cost of almost every [diagnostic] device.”

We have the $10Mil fbFund for Facebook apps, $100Mil iFund for iPhone apps, $10Mil for Google Android apps, and the to be announced $150Mil Blackberry apps fund — will we see a fund to drive healthcare technology apps?

With the iPhone spurring more handset makers to introduce similarly robust devices, the U.S. market for medical cell-phone software is expanding rapidly. Sales of phone applications for medical professionals are expected to rise from $111.8 million last year to $276 million in 2011, according to consultancy Ambient Insight.

On the “heavier” tech side, we’re definitely making huge strides in having robots that can now operate on people.

Consider this: Suppose there are only 10 surgeons in the world that specialize in this really complicated brain disease, affected by not that many people, but the number of victims dying from it is significant enough (say, 5,000 deaths a year worldwide). There’s only so many surgeons to go around, and with that many victims around the world, even if these surgeons worked themselves to death to save the world, they can’t possibly help everybody with just two hands and only 24 hours in a day. Seriously, it takes almost a day to just travel halfway across the world, and that’s just a one-way.

The solution: remote surgery. In terms of supply and demand, the supply is scarce (the Ph.Ds in this very narrow field) and the demand far exceeds the supply, and the number of victims is probably going to grow at a rate faster than the rate Ph.Ds in this field can be minted. Technology here serves to increase supply, that is, not by letting universities churn out more doctors (although that would work too), but rather by increasing the “utilization rate” of the existing doctors by allowing them to perform their work anywhere at anytime, by saving on travel time and expense. Even if we had an infinite amount of money to spend on the fastest jets, nobody can buy more than 24 hours in a day. 10 hours on a jet spent traveling is 10 hours that could be spent operating on a patient.

“If you are looking at the future, it’s hard to envision a hospital not offering robotics,” said Robert Glenning, chief financial officer at the Hackensack University Medical Center in New Jersey

Technology, changing lives and making the world a better place–I love it!