Posts Tagged ‘personalization’

Context and Personalization Key To Cloud Services

Thursday, December 11th, 2008

CTO of HP, Shane Robison at the most recent Web 2.0 cloud computing panel:

Attributes that are important to the cloud services are:

  • Personalization
  • Context

“Services that know who you are, where you are, whether you’re doing something in your personal life, for entertainment, or business, and can provide you with information in that context, are going to be very exciting.”

Shane didn’t mention this specifically, but personalization and context is within the realm of mobile apps. Most people have their phones everywhere they go (there’s your context data). With the advent of intelligent applications on mobile smartphone devices (or as what Walt Mossberg calls an “iPhone-class device”), the opportunity to deliver such products lies in the hands of those who dare to seize it (today, that would be iPhone and Android developers).

The full 40 minute video of Tim O’Reilly interviewing Padmasree Warrior (Cisco CTO) and Shane Robison (HP CTO) is available here.